This fieldwork research project explores the research question:

What are the consequences of indigenous leadership dilution and what can we do about it to keep prevent them becoming westernised?



Mursi people (Ethiopia)


Why is it so important that we protect indigenous leadership that could become truly beneficial to all stake holders in the 21st. century helping us to better deal with the unknown and better understanding problems and solving them better?


Initially we embarked on our 1st fieldwork research project in Botswana and Namibia and were witnessing that the respective governments did with great effort diluting indigenous tribal communities with great pride of whom many have been a brutal victim of globalisation. They were literally pushed out of their natural habitat and were offered modern housing, access to drinking water and electricity, as well as Wi-Fi and the consumption of social media in return. 

The truth of the matter, is that indigenous tribal communities, are drawing tourists by their thousands and hence are considered valuable economic assets that need to be preserved instead to ensuring their authentic and original sustainability. Unfortunately, we observed in our studies they have fallen prey to counterfeit and fakes and turn into living indigenous museums instead. That should make us all think. Indigenous tribal communities around the word have the fundamental right to exist and to be recognised and respect them. We must protect their land and territory and keep them away from tourists and loggers as well as from any other external intruders that would jeopardies their territory to survive. They have a right to live under the circumstances they are used to and that needs to be protected.

Fact is, tribal DNA cultivates their survival to keep maintaining their tradition and rituals, that bonds and gives them a sense of belonging to survive. But with the eye for globalization, many governments with the assistance of NGOs trying to lure and convince tribal chiefs to give up their identity, - following a westernised indigenous life. At the end of the day they feel trapped and lost and socially excluded. 

The truth of the matter is that we can learn much more from them then they can learn from us, and that is essential to comprehend.

Today our research takes us to multisided locations around the world, such as in Ethiopia, Ladakh (India) Papua New Guinea & Brazil where we engage with different indigenous societies as well as Fortune 500 Executives from around the world to seek answers what the consequences of westernerised indigenous leadership is and how we can prevent it.

This fieldwork research is crucially important, -because it shows a bridge between different tribal communities and provides learning opportunities to explore the roots of indigenous tribal leadership that is beneficial for global leadership.


Project map






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